System Design
We are surrounded by systems in our everyday life. Hardly any product stands on its own. The way a company is perceived transcends the usability and aesthetics of their product solutions. Nowadays, a product is also assessed by its interaction with its surrounding system. It is crucial to a company to provide a compatibility of their product with other elements of the respective system.
The usability or user experience drives the impact of a product and therefore decides upon the success of that product. From our experience an early and concurrent assessment and consideration of any components of the whole system only yields benefits. Software and hardware can be coordinated and complement each other – that saves time and cost efforts. The “view beyond the horizon” opens room for innovation and leads to holistic concepts that benefit from considerations from either area.
On this basis we develop design strategies to strengthen your brand identity that can be transferred to the entirety of your product portfolio. In order to to so we define design characteristics that range from visual aspects such as color, shape to haptical elements like surface structures and material usage to the distinctive look of graphics and illustrations. Upon your request we can define them in mandatory corporate design guidelines to ensure design consistency for new products as well as the update of current products and product groups per guideline definitions. With a consistant design language – both formally and aesthetically – companies can stand out from the competition and improve their recognition value which is a crucial part of their success.
Similar to the well established Corporate Product Design for hardware products or Corporate Identity for Print and Web a common design language with a consistant inter-application operating logic for all digital products of a company is crucial. Unifying UX and UI greatly contributes to a positive and strong uniform external image of a company. Users make a decision for the quality of a software product as soon as they open the application. If the user experience does not meet the expectations and the workflow is not intuitive the product will not prevail.
We examine and assess your current design guidelines for you and identity potentials for the areas of product design as well as user interface design and make concrete suggestions for improvement. We strive for a long term cooperation with you to help you in your goal to stay or become a forward thinking company with a high design consistency and future proof strategy.
Systemdesign
Please reach out to me for additional information. I am looking forward to a call or mail from you.